about us

The Pink Affair fundraising event is hosted annually by the Zeta Tau Alpha North Fulton Link Alumnae Chapter. In 1992 Zeta Tau Alpha (ZTA) fraternity adopted The Susan G. Komen Breast Cancer foundation as its national philanthropy. Later, the Fraternity broadened its focus to encompass not only the Komen Foundation, but also other educational means dedicated to fighting breast cancer through education, awareness and promoting breast health.

In 2002 the ZTA North Fulton Link chapter members decided their fund raising efforts should benefit ZTA’s National Philanthropy - Breast Cancer Education and Awareness. The alumnae hosted a silent auction at the home of one of its members. Chapter members, spouses, friends and family bid on 75 auction items, raising $3,000 in the fight against breast cancer. Each year the event has grown bigger and better.

Since 2002, the ZTA North Fulton Link Alumnae Chapter and The Pink Affair have raised $300,000 in the fight against breast cancer. Past beneficiaries include Komen for the Cure, Komen for the Cure Atlanta Affiliate, TurningPoint Women’s Healthcare and Zeta Tau Alpha Foundation.

The Pink Affair, Ltd. is a 501(c)(3) tax exempt non-profit organization whose mission is to raise awareness and funds for breast cancer and to support other organizations involved in breast cancer research, awareness, support, rehabilitation and education.